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Zero B – the flagship brand of Ion Exchange India Ltd,has rapidly emerged as one of the premier Water and Environment Management Companies in India with a strong National and International market presence.
To educate people about the importance of water treatment through both online and offline channels. Further generate increased traffic on the ZeroB website as well as bring ZeroB within top search results online.
Devising an effective digital marketing strategy backed by meticulous analysis of the previous site performance and defining user persona and target audience in different geos according to unique water problems (e.g. hardness levels or iron levels).
The creative strategy highlighted the harmful effects of impure water along with a call to action to “Switch to Zero B” as well as a hashtag #WatchTheWater which ran across several channels like Facebook, GDN and affiliates. The TG selection was refined to areas where there were specific water related problems. Further conversion friendly landing pages were utilized and effective optimization of the site was carried out.
